Global supply chain management specialists

Otrac was founded in 2003 in Hong Kong as a supply chain management company. We initially focused on consumer electronics and sundry items before diversifying into FMCG and frozen foods. In the pursuit of global growth, we now operate an extensive global supply chain network.

With a presence in China, India, United Arab Emirates, South Africa and Belgium, we use our extensive global reach, depth of experience and market knowledge to help our customers drive their business.

As a commitment to Africa, since inception, our focus has always been on managing the complete supply chain of thousands of consumer goods from all over the world to the African region. This has enhanced our credibility as a trusted partner for African distributors, wholesalers and retailers.

Responsibly managing supply chains

Apart from sourcing a wide range of products, we also effectively manage the complete supply chain. From product design and development to final delivery at the customers’ premises, we strive to meet their needs and provide comprehensive solutions at every stage. Our high standard operational procedures and systems are designed and constantly improved to efficiently manage all areas of the supply chain, thus enabling our team members to resolve problems promptly.

Unrivalled expertise

We have over 25 on-site experts, a team of experienced traders, quality inspectors and logistics experts who not only possess an in-depth knowledge of their work but also a deep understanding of their customers’ local markets.

Global presence

Apart from having offices across the world, we also have a global network of agents who work in accordance with our values and principles. They represent Otrac locally and make every effort to find quality-conscious and cost-competitive manufacturers that match the production needs of our customers.

Always focused, for customers’ success

  • Vision

    We strive to deliver value in global supply chains. At Otrac, suppliers find a wide successful distribution network for their products, customers find products that meet their specifications and competent employees enjoy working in an entrepreneurial culture.

  • Mission

    We want to become a leading supply chain management player in Africa by consistently improving every area in the supply chain and focusing on creating more value for our customers.

  • Strategy

    • Achieve a 20% annual turnover increase during the next 5 years.

    • Employ best talents.

    • Have similar standard operating procedures across all Otrac offices.

    • Play a pro-active role in product development offering.

Our values

Our core values define us. Dedication towards work and customer success, integrity in thoughts and actions, swift responsiveness and cooperative attitude, respect for cultural differences, a result-driven work ethic and an entrepreneurial mindset make us a company trusted by both employees and customers.

  • We get work done promptly. We are committed, work efficiently and stay flexible to meet and exceed customers’ expectations.

  • We are trusted for our straightforward approach and honesty. Our business ethics are based on integrity and respect.

  • Our success is attributed to our co-operative attitude. We share information and exchange ideas to everyone’s benefit.

  • Being leaders in our areas of responsibility, with a strong commitment to deliver results.

  • We work like owners of the company, accepting responsibility and behaving with the company’s success in mind.